21 collections in stock. They stock three.
The deepest in-stock smart recliner range in the UK — 2,000+ sofas physically in our Yorkshire warehouse, ready to go.
Them: a handful of fixed series, or made-to-order with your money down first.
Yours in days. Actually in stock.
In stock means in our warehouse — not on a boat. Typical delivery 5–7 days, or collect same day for nothing.
Them: “in stock” on the shelf, a pre-order date at checkout, and delivery quoted in weeks. Check their checkout page before you order anywhere.
Massage in 17 of our 21 ranges. Find that anywhere else.
Eight points, two intensities — end the day here. Built in, not bolted on.
Them: no massage range at all — or a paid upgrade on their most expensive lines only.
Our entry sofa out-features their flagship.
16 built-in functions and features on our entry model. Up to 21 on one sofa. Cooling cup holders. Wireless charging. Power headrests. Ambient LED. Bluetooth sound. Counted against their own published specs.
Them: their loaded model carries around eight.
Two power grommets on every sofa. 11 accessories each.
Lights, trays and holders plug straight in — reading lamps, wine holders, charging iPad mounts, rotating tables. A sofa that grows with you.
Them: there is no comparison row for this. Nobody else built one.
Luxury without the middleman markup.
Factory to your finished living room, direct. No importer’s cut, no distributor’s cut, no showroom chain’s cut stacked on top. That’s how a sofa with 16+ built-in functions and features costs less than their sofa with none.
Them: every layer between the factory and your living room adds its margin — and you pay for all of them.
When it breaks, it gets fixed. Fast.
Repairs handled by the UK’s leading sofa repair experts, backed by 10,000+ spare parts on the shelf — we typically respond within 24 hours.
Them: log it with a claims line, then wait your turn.
The old sofa leaves as the new one arrives.
The Room Swap: white-glove delivery to any room, any floor — installed, tested, packaging removed and recycled, old sofa taken away. One visit.
Them: curbside drop-offs, separate removal bookings, and a hallway full of cardboard.
10,000 sq ft. One obsession. Open 7 days.
Every generalist gives smart sofas one bay. We give them the whole building. Sit in all 21 collections, then take one home the same day.
Them: a corner of a general furniture warehouse, next to the dining tables.
Others pick from a catalogue. We invent.
The built-in fridge console. The smart children’s recliner. The smart sliding sofa. Designed by us, built direct with the factory — and supplied to Warner Bros and Paramount, with a sofa in the Barbie movie.
Them: someone else’s design with their label sewn on.
Where they win —
because honesty is the point
Some rivals print longer frame guarantees than our 5 years — one offers 15, another lifetime. Fair play. But read the small print: the frame is the part that almost never fails, and their cover on the parts that actually move — motors, mechanisms, electrics — typically drops to one or two years. Ours is different where it counts: repairs handled by the UK's leading sofa repair experts, 10,000+ spare parts on the shelf, responses typically within 24 hours, and optional 5-Year Extended Protection from the UK's leading furniture protection specialists covering the moving parts. One rival also has 56 showrooms and 280,000+ reviews to our one showroom and 6,400. If national footprint matters more than specialism, they're a fair choice. Everything else on this page, we win — and we'll show you in person, 7 days a week.